I like Ryan Reynolds and I like hugo boss, but nothing seems right on this particular campaign.
First impression, standard sort of photography for a perfume ad, good looking man selling a posh brand. Then you take a closer look and see that very political quote “I don’t expect success, I prepare for it”. Everything start falling apart. You first wonder if Ryan actually said that, then you look at his picture wonder if he will make a successful politician.
Don’t get me wrong because the reason I choose to blog this is because I love the quote. Noone can expect success to happen but everyone can prepare for it, and I believe everyone can be successful if they want themselves to be. This might sound a little controversial but it’s true. Success is a combination of hard work and luck. I believe luck will eventually comes to you when you work hard enough, yet a “do not give up” attitude is required.
Although I believe Ryan Reynolds actually said the quote yet I think he still have some distance to the true success.



