Taxi sign – Guerilla marketing
Uploaded by mediafun. – Full seasons and entire episodes online.
Agency: DraftFCB Lisbon
I have no idea when and where I found this but I thought this is genius! It is a guerilla campaign to encourage people who has been drinking to get a cap instead of driving. An idea which is cost efficient, effective and raise awareness (when you see so many taxi on the street, doesn’t matter if you are drunk or not, you will still be curious to check things out, wouldn’t you?)
This has led me thinking back to one of my university project using guerilla adverting to encourage people not to drink driving. Not the same idea of course, but I thought at the time it was a interesting concept that I came up with lol The idea is to place these toilet rolls in bar and pub toilets and create awareness of drink driving.
